Emma Ziff is a superb photographer who asked me to design a logo for her. I designed an identity to communicate to her potential clients that Emma’s ‘eye’ is the most important aspect of her photography. That’s where her talent begins – regardless of how many cameras she uses. You can see we decided on three business cards to showcase Emma’s range of work.
When I design a logos I always research my client’s business and industry before I put pen to paper. Knowing my client’s ‘voice’ and what their competition are doing is vital. It helps me prepare an identity that gets them heard in a world of logos clamouring for attention.
