Website content should be as individual as the business it talks about. When I wrote copy for Ryner & Partners, JLGB and Ezee Baby, I focused on their individual voice and the personality of the business. That‘s because every client and every business is different. Your website copy should be too.
What’s the most important aspect of your website copy? It’s actually the person who’s reading your website. The way you engage with them and keep them reading should be your most important consideration. To write original, intelligent website copy for you, I learn about your business and your customers so I can clearly communicate what you want to say.