It seems like a small difference, whether your iPad or iPhone is black or white.
Surely the content is what really matters? All those apps you download, all that browsing, tweeting and facebook posting you do – it doesn’t make any difference if you do them from a white device or a black device. Does it? Actually, yes.
What you actually look at is between you and your mobile device. However, the colour of that mobile device is what the rest of the world sees. And your choice of colour says something to them – and something about you.