Writing | Michael Marks

15/11/16 Uncategorized , Writing # Websites, Writing

What’s the Cliché that all the sheep say?

You may have noticed, (as mentioned in my post The Website Cliché Drinking Game) when you’re browsing websites, there are three phrases that are used more than any others. They are:

“We pride ourselves on…”
“We have a proven track record.”
“We have a passion for…”

You’ve probably seen these clichés so many times that they’ve lost any actual meaning. They’ve been so overused that the original thought behind them has been lost – like leftovers that have been so reheated that the original flavour is no longer discernible.

But ask yourself, did these phrases ever have any actual meaning? Any actual relevance to you and me? Well, let’s break them down: Continue reading

no responses

What’s the Cliché that all the sheep say?

09/11/16 Writing

The Website Cliché Drinking Game

Have you noticed a strange sense of déjà vue when you’re visiting websites? That niggling sense that you’ve been there before? That you’ve read the website before – even if your browsing history assures you it’s your first visit?

Don’t worry. It’s not a glitch in the Matrix and you’re not experiencing a temporal loop. It’s simply that a lot of websites rely on clichés and lazy writing. It just feels like you’ve been there before because the writer has fallen back on a bunch of meaningless, time-worn phrases. Continue reading

no responses

15/01/15 Steve Jobs , Tutorial , Writing

From the brain to the page in three steps.

Where does an illustration begin?
For me, it starts with an image in my head; the finished image, hovering beautifully in my mind’s eye. Then it’s just a simple matter of translating the incandescent glory of that ideal image, through my hands, via pen and mouse, to become solid – or digital – reality. Easy! Continue reading

no responses

From the brain to the page in three steps.

11/01/15 Star Trek , Steve Jobs , Writing

Hello world!

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging! Continue reading

no responses