15/11/16 Uncategorized , Writing # ,

What’s the Cliché that all the sheep say?

You may have noticed, (as mentioned in my post The Website Cliché Drinking Game) when you’re browsing websites, there are three phrases that are used more than any others. They are:

“We pride ourselves on…”
“We have a proven track record.”
“We have a passion for…”

You’ve probably seen these clichés so many times that they’ve lost any actual meaning. They’ve been so overused that the original thought behind them has been lost – like leftovers that have been so reheated that the original flavour is no longer discernible.

But ask yourself, did these phrases ever have any actual meaning? Any actual relevance to you and me? Well, let’s break them down: Continue reading

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What’s the Cliché that all the sheep say?